Islamic finance is rooted in the application of ethical principles that are inspired by the Sharia yet remain within the context and realities of a global economy. The criteria described below provide an investment framework that, independently of its theological or dogmatic origin, carries a set of shared – if not universal - values.

• Unethical investments are forbidden, as are investments that could harm the physical or mental integrity of individuals, or of society at large (alcohol, arms, prostitution, casinos, gambling) and investments linked to certain segments of the food industry (such as pork) are forbidden.
• For example: it is prohibited to purchase stocks whereby revenue is derived from one of these areas.

The principles of Islamic investment and banking actually serve to stimulate innovation across all asset classes and structured products whilst creating a positive culture of investment and proactive partnership.